DirecTV, the US television service, and Panasonic, have confirmed a strategic relationship that will bring 3D TV to the largest audience nationwide. Beginning in June 2010, millions of DirecTV HD customers will receive a free software upgrade enabling them to have access to three dedicated 3D channels through their 3D television sets.
Panasonic will be the exclusive presenting sponsor of DirecTV ‘s new HD 3D channels, which will deliver movies, sports and entertainment content. DirecTV and Panasonic will leverage current relationships with programming partners and movie studios to obtain new and existing 3D content. DirecTV is currently working with AEG/AEG Digital Media, CBS, Fox Sports/FSN, Golden Boy Promotions, HDNet, MTV, NBC Universal and Turner Broadcasting System to develop additional 3D programming that will debut in 2010-2011.