Advanced Television

OTT devices predicted 78% growth

January 13, 2010

The IMS Research report 'Market Opportunities for Internet Video to the TV -2010 edition', reveals that Internet video device shipments will experience global growth of 78 per cent year-over-year from 2009 to 2010. The device categories that will see the most significant uptake in the short term are connected TVs and connected Blu-ray players.

Rebecca Kurlak, author of the report, states “With the Blu-ray Disc Association releasing the Bslu-ray 3D specification a month ago, and the continued decline in the device category's average selling price, IMS Research expects consumers to welcome Blu-ray players into their homes. And, with nearly all Blu-ray players manufactured with IP connectivity enabling access to VOD libraries like Netflix, Amazon, Vudu, and CinemaNow, Blu-ray players are more compelling for purchase consideration than they have been since their market debut.

We expect global connected Blu-ray shipments to exceed 28 million devices in 2011.”

Categories: OTT, OTT, Research, Research Library