IAn IMS Research's report says that demand for connected CE devices is being driven by increased bandwidth, the evolution of content delivery methods and the convergence of media and communications industries.
Adoption of over-the-top content will become an extension of both pay-TV and stand-alone device subscription packages, but OTT on the TV will not become a ubiquitous solution until at least 2015, as it is still emerging in most countries.
The IMS Research study IPTV: A Global Market Analysis reveals that nearly 13 per cent of global IP STB shipments in 2008 were operator-deployed hybrid boxes with the ability to receive content via IP or digital terrestrial broadcasts. Of these 1.6 million hybrid STBs deployed, 87 per cent were shipped to Western European TV households. “Uptake of operator-deployed IP+DTT STBs has been popular in both the UK and France, but it is anticipated that Italy, Germany, Spain and the Netherlands will see an increase through 2014.”
“Not only will hybrid STBs experience a surge from operators, but in the retail market as well. IP Vision, Fetch TV, Netgem and Video Futur are just a few examples of operator-free TV service business models available to Western Europe households,” says the report.