SingTel, Singapore’s largest telco, added 29,000 new mio TV customers for the three months ended December 31st, the same quarter it outbid rival StarHub to score the exclusive right to broadcast the 2010 to 2013 seasons of Premier League football.
The 23 per cent increase is the biggest quarterly gain it has recorded since the inception of the IPTV service in 2008 and early proof that the pricey league could be the game-changer for the firm’s fledgling pay TV business.
The recent customer boom lifted SingTel’s pay TV base to a sizeable 155,000 at the end of December, and the numbers are expected to swell further in the coming months. StarHub, however, still has a sizeable lead with a cable TV customer tally of 539,000. Year-on-year, total mio TV subscribers have grown by 163 per cent.