Advanced Television

Apple TV shows for $1?

February 12, 2010

Apple could begin selling US television shows for $1, half of its charge on its iTunes digital media store, when the computer maker's iPad tablet computer hits the stores. The test, expected to coincide with the April consumer debut of the iPad, will offer some shows at the lower price as a way to test whether reducing the cost of video programming will ignite sales, according to various reports.

Some television networks agreed to the lower prices after months of negotiations, having initially resisted Apple's push. Media executives are under pressure from declining DVD sales. It is not yet confirmed which, or how many, of the US free-to-air and pay-television networks have agreed to the lower pricing.

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