Advanced Television

WarnerTV launches in CEE

February 17, 2010 Group has launched a new VOD service in Poland featuring television series licensed by Warner Bros International Television Distribution (WBITD). Additionally, Warner Bros International Branded Services has launched its first WarnerTV subscription VOD branded service in Central and Eastern Europe, within the new Group VOD platform.

This deal marks the first launch of the WarnerTV branded service in Central and Eastern Europe, and extends the on-going relationship between TVN Group and WBITD in which TVN's linear TV channels have an existing programming output deal with WBITD.

Under the terms of the agreement, television series from Warner Bros. Entertainment will be made available on-demand to customers in Poland through the platform. The platform will showcase episodes of hit series from WBITD shortly after their US premieres, offering fans in Poland the chance to view online their favourite US shows for the very first time.

Categories: Articles, VOD