Advanced Television

Consumer interest growing for OTT video

February 24, 2010

Nearly 37 per cent of broadband households in North America are extremely or very interested in viewing Over-the-Top video content on the home TV, according to market research firm, In-Stat. The demand is growing as companies such as Amazon, Hulu, Netflix, and Apple, offer streamed or downloadable TV and movie content.

Similarly, a growing set of web-enabled TV devices are now proliferating across device categories that include digital TVs, Blu-ray Players, Digital Media Adapters (DMAs), network attached storage, and set top boxes.

“By 2013, In-Stat predicts that nearly 40per cent of all digital TV shipments will be web-enabled devices,” says Norm Bogen, In-Stat analyst. “Across all categories, there will be over one-half billion web-enabled CE devices in operation worldwide by 2013. Shipments of such web-enabled devices will see a compound annual grow rate (CAGR) of nearly 64per cent between 2008 and 2013.”

Categories: OTT, OTT, Research, Research Library