Walmart acquires VUDU
February 24, 2010
Walmart is to acquire VUDU, provider of digital technologies and services that enable the delivery of entertainment content directly to broadband HD TVs and Blu-ray players.
VUDU is built into a growing number of broadband-ready TVs and Blu-ray players, that delivers instant access to thousands of movies and TV shows directly through the television. Customers with broadband Internet access and an Internet-ready TV or Blu-ray player can rent or purchase movies without needing a connected computer or cable/satellite service.
Terms were not disclosed, but it is believed over $100 million was paid (Vudu had raised $60 million investment). Other companies including Best Buy, Amazon.com, Comcast and EchoStar, had also expressed interest in acquiring Vudu.
The acquisition adds a forceful player to what is already a crowded field of companies aiming to deliver streamed entertainment to the living room.