Advanced Television

Dual-screen strategy for ITV

March 5, 2010

From Colin Mann in London

Ben McOwen Wilson, director of online at ITV, has revealed a dual-screen strategy of promoting both on-demand and linear programme channels in 2010.

“Online is reshaping the relationship with our viewers,” he told delegates at the FT Digital Media and Broadcast Conference. “We'll be investing in the dual stream. It's a question of what we can do that engages the audience in a deeper way.”

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