BlackArrow and Fox VOD advertising trial
March 12, 2010
BlackArrow, a global provider of advanced advertising solutions for New Television platforms, has partnered with Fox Cable Networks to trial the BlackArrow Advanced Advertising System across the VOD content of FX, National Geographic Channel and SPEED.
With the BlackArrow system, Fox Cable Networks is testing the ability to deliver addressable advertising to viewers in multiple cable markets. Fox Cable Networks is utilising the BlackArrow Sales Suite to customise on-demand campaigns based on factors such as viewer demographics and viewing behaviours, as well as specific content on its three networks.