Advanced Television

Rentrak signs contract with MTV Networks

March 16, 2010

Rentrak Corporation, an expert in multi-screen media measurement serving the advertising and entertainment industries, has announced that MTV Networks (MTVN) has become the first major cable group to subscribe to Rentrak’s TV Essentials service. MTVN will use the massive set-top viewing database available through TV Essentials to make more informed decisions in audience targeting, advertising, and programming.

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