Fox Mobile Group streaming service
March 26, 2010
Fox Mobile Group has unveiled its long-delayed mobile video streaming service. Fox Mobile announced that the service will be called Bitbop and that it will be an on-demand video subscription service for $9.99 a month. Subscribers will be able to watch full-length content on a smartphone over WiFi and 3G.
Fox Mobile Group's CMO Chris Hoerenz said: “Bitbop is an on demand subscription-based service that delivers on the promise of making the smartphone an easy-to-use entertainment device for television programmes and movies. We are able to give mobile audiences the wide range of content they want, when and where they want it, with all the customer friendly features they expect.”
Bitbop will allow users to either stream the video, or temporarily download it, so that they could view it without Internet access. It said that it will work on the most advanced handsets with nearly every carrier, rather than being a entry-phone mobile content play like its Jamba and Jamster brands that sell mostly ringtones.