Advanced Television

Phorm surfaces in S. America

March 29, 2010

Behavioural ad company Phorm, which more or less quit the UK after major privacy concerns, has landed ISP clients in Brazil. Phorm says it's doing a country-wide roll-out in conjunction with Estadão, iG, Oi, Terra and UOL.

CEO Kent Ertugrul acknowledges the Brazil roll-out “reflects the many lessons learnt from experiences in other markets”. He claims there is already over $5 million in booked advertising on the system.

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