Phorm surfaces in S. America

Behavioural ad company Phorm, which more or less quit the UK after major privacy concerns, has landed ISP clients in Brazil. Phorm says it's doing a country-wide roll-out in conjunction with Estadão, iG, Oi, Terra and UOL.

CEO Kent Ertugrul acknowledges the Brazil roll-out “reflects the many lessons learnt from experiences in other markets”. He claims there is already over $5 million in booked advertising on the system.

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