Phorm surfaces in S. America
March 29, 2010
Behavioural ad company Phorm, which more or less quit the UK after major privacy concerns, has landed ISP clients in Brazil. Phorm says it's doing a country-wide roll-out in conjunction with EstadÃ£o, iG, Oi, Terra and UOL.
CEO Kent Ertugrul acknowledges the Brazil roll-out “reflects the many lessons learnt from experiences in other markets”. He claims there is already over $5 million in booked advertising on the system.