Advanced Television

DirecTV to launch ESPN 3D

March 30, 2010

DirecTV will add ESPN 3D, the industry’s first 3D sports television network, to its upcoming 3D line-up that will offer three dedicated 3D channels, including DirecTV’s newly named linear 3D channel, N3D(TM) powered by Panasonic. Launching in June, millions of DirecTV HD customers in the US will have access to ESPN’s entire 3D programming line-up, including up to 25 2010 FIFA World Cup matches.

ESPN 3D will showcase a minimum of 85 live sporting events during its first year, beginning June 11th with the first 2010 FIFA World Cup match, featuring South Africa versus Mexico. Other events to be produced in 3D include X Games 16, 2010 college football ACC Championship, 2011 BCS National Championship game, college basketball and NBA games in 2011. DirecTV HD customers who subscribe to ESPN will receive ESPN 3D at no additional cost.

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