Advanced Television

DTH still dominates STB Market

March 30, 2010

In 2009, more than 100 million satellite set top box (STB) units were sold, which represents more than 50 per cent of the total STB market for that year, reports In-Stat. Cable and DTT STB shipments each represented slightly over 20 per cent of the market, with IPTV capturing the remaining 7 per cent.

– The most significant growth occurred in the sale of high-definition (HD) satellite STB units, with a 68 per cent increase from 2008.

– Not surprisingly, the sale of standard-definition DTT units declined the most, year-over-year, by more than 15 per cent.

– The total number of STB units with DVR increased by 14 per cent in 2009, with the most significant growth coming from the Latin America region.

Asia is the dominant region in terms of unit shipments with nearly half of the worldwide total units shipped in 4Q09. In terms of revenue, North America continues to be the most dominant region, with over $8 billion in STB sales for 2009.

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