Advanced Television

Tesco selects Electra for Freeview products

March 31, 2010

Electra Entertainment has partnered with the UK's largest retailer Tesco to distribute its interactive technology via standard and HD Freeview-ready TVs, set top boxes and PVRs, available in stores from June 2010 onwards.

Electra's Trove software platform is a media player that seamlessly links broadcast and IP interactive services, unleashing a new interactive TV experience. Trove allows TV viewers to access a wealth of rich interactive apps, many of which will encourage consumers to connect their devices to the Internet. Operating several times faster than traditional interactive TV platforms, Trove supports a wide range of content services including games, audio and VOD.

Categories: Articles