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Digital TV to become more popular?

April 29, 2010

An increasing number of people are staying at home and watching digital TV and films rather than going out, research shows.

A survey by T-Mobile highlighted that 53 per cent of Britons now prefer to spend their time entertaining friends and family at home rather than going out. As a result of this, an increasing number of people are splashing out on improving their home entertainment systems, with almost a third (32 per cent) having spent cash on home entertainment improvements over the past year. In addition, 12 per cent have invested in a larger TV and ten per cent have bought a larger sofa.

Categories: Broadcast, DTT/DSO, Research, Research Library