Yahoo scores Premier League highlights
April 29, 2010
Yahoo has struck a deal with the Premier League for the UK online highlights for the next three seasons. From the start of next season in August, Yahoo will run a five-minute highlights package of every match on Yahoo.co.uk. Highlights will be available from midnight on Sunday after weekend matches and at midnight the same day for midweek fixtures. Virgin Media currently have the rights. Before that they were held by BSkyB, and before that by 3 and Vodafone jointly.
Yahoo’s deal also includes the right in the UK to syndicate all, or part, of the Premier League highlights content to third parties. Yahoo in the US has similar deals with big name sports including the NBA basketball, PGA golf, NHL hockey and MLB baseball.