Advanced Television

C4 Lygo goes to ITV

May 3, 2010

ITV announced the appointment of Kevin Lygo as Managing Director of ITV Studios. Adam Crozier, new Chief Executive of ITV, said: "A clear outcome of the ongoing strategy review is the importance of our in-house production arm to the future of ITV's business.

"Kevin's appointment underlines our commitment to ensuring home-grown content stays at the heart of our business and our focus on attracting the very best creative talent, both on and off-screen, to ITV. His track record in finding hit programmes and exploiting content will be invaluable as ITV focuses on improving its hit rate across all platforms – television, online and mobile.

Kevin Lygo said: "ITV Studios is one of the most successful commercial producers in the UK and owns some of the biggest brands in TV. Our goal is to keep those programmes fresh and relevant, develop new hits and exploit the full value of those properties across all platforms in the UK and internationally."

Categories: Articles, People