ROK brings World Cup to mobile phones across Africa
May 11, 2010
ROK Entertainment Group, the mobile technology, applications and services company, has made an agreement with leading pan-African VAS aggregator, Groupe Digital Afrique (GDA), to deliver World Cup football content – supplied by Goal.com – to 25 countries and up to 45 Mobile Operators across Africa beginning 1st June.
The ROK-powered WAP service containing goal alerts and news, delivered to subscribers via SMS, along with World Cup ringtones, wallpapers and interactive shirts will be distributed into 45 Operators, such as MTN, Zain and Orange in 25 countries including South Africa, Nigeria and Ghana across Africa.