SingTel, StarHub win broadcast rights to World Cup
May 11, 2010
Singapore’s pay-TV operators SingTel and StarHub have secured the broadcast rights of the 2010 FIFA World Cup. The deal follows months of negotiations by the pay-TV operators.
The rights of the event would be the first high profile content that pay-TV operators will air simultaneously following a government regulation that allows pay-TV operators to carry content purchased by another player. Both StarHub and mio TV will also offer content on mobile and Internet.