SingTel, StarHub win broadcast rights to World Cup

Singapore’s pay-TV operators SingTel and StarHub have secured the broadcast rights of the 2010 FIFA World Cup. The deal follows months of negotiations by the pay-TV operators.

The rights of the event would be the first high profile content that pay-TV operators will air simultaneously following a government regulation that allows pay-TV operators to carry content purchased by another player. Both StarHub and mio TV will also offer content on mobile and Internet.

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