Advanced Television

TV ad revenue in Asia overtakes Europe

May 17, 2010

TV advertising revenue in the Asia Pacific region overtook that in Western Europe for the first time last year, as India and China grew and established markets suffered. Total net TV advertising for Asia Pacific was $27.9 billion according to a report from the media analysts Informa.

The value of the western European TV ad market was $26.7 billion. North America remained by some margin the biggest TV ad market globally, at $38.9 billion. Western Europe had been expected to stay ahead of the Asia Pacific region in terms of total ad revenue for several more years.

Categories: Advertising, Research, Research Library