Canoe announces partners
May 19, 2010
Canoe Ventures has announced Comcast Networks, Discovery Communications, NBC Universal and Rainbow Media as its initial partners who have separately agreed to launch Canoe's national interactive television (ITV) solutions across their individual programming networks. Once integrated with Canoe's national platform for advanced television, these network partners can offer the company's suite of standards-based ITV marketing solutions beginning with a “Request-for-Information” (RFI) application that enhances the value of thirty-second ads through viewer interactivity.
These programmers represent the first network partners for Canoe Ventures, a company created in 2008 by leading US cable operators to enhance national networks' broadcast television advertising and content through advanced technologies such as interactivity. Canoe's first ITV application, RFI, is scheduled to begin deploying later this quarter.