DisplaySearch has increased its worldwide TV market forecast for 2010 by more than 10 million units to 228 million units, given the strong result in 2009 and the positive influence of new technology introductions such as 3D and LED.

“The rapid transition to flat panel technologies in emerging markets and the robust level of growth even in mature markets has led us to improve our outlook for 2010,” observed Hisakazu Torii, Vice President of TV Market Research for DisplaySearch.

“This is especially true for LCD TVs, which are now projected to exceed 180 million units in 2010, a 24 per cent increase over 2009. This is helped by the introduction of new technologies like 3D, as well as the expansion of newer features like LED backlights and Internet connectivity.” The LCD TV shipment outlook is driven in part by the rapid expansion of LED backlit models. In 2009, an estimated 3.6 million LED-backlit LCD TVs shipped worldwide, with more than half of that coming in Q4'09, according to DisplaySearch.

Meanwhile, DisplaySearch is forecasting the 3D market to grow from 2.5 million 3D-capable TVs shipped in 2010 to 27 million sets in 2013. Yet while 3D is forecast to show rapid growth, the market research firm predicts that only 27 per cent of 40-inch or larger sets shipped in 2013 will be 3D-capable. Furthermore, Blu-ray Disc and HD broadcast have low penetration in Western Europe, and as a result there remains a content gap that needs to be filled before 3D can flourish, according to analysts.

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