Reliance Media World, controlled by Indian industrialist Anil Ambani, is in talks to form a television joint venture with CBS Broadcasting of the US, according to reports.
CBS was one of “a number of groups” Reliance was in talks with about the plan to roll out a group of channels for Indian pay television, a Reliance spokesperson confirmed
The discussions involved the creation of three English-language channels on Reliance's Pay TV platform that would run mostly CBS-created shows such as NCIS and CSI, people familiar with the discussions said.
The joint venture might also look at developing a Hindi-language general entertainment channel and would be 50 per cent owned by each party.
The partnership would give CBS access to one of the fastest growing emerging media and entertainment markets.