Sky Deutschland cable deals
June 4, 2010
German pay-TV group Sky Deutschland is extending its reach via cable, having secured co-distribution deals with two German cable network operators: Tele Columbus and Versatel Telekabel. The deals follow a similar agreement with NetCologne.
Sky and the cable operators will jointly market and distribute Sky’s bouquet of pay channels directly to cable subscribers. Sky can also be bundled as part of the cable companies’ triple play offerings, seen as key in the German market, where consumers have been wary of pay-TV, but keen to upgrade their Internet and cable services.