Advanced Television

Ericsson brings 3D World Cup to South Korean cinemas

June 14, 2010

Ericsson has supplied CJ Golden Village (CGV), South Korea's largest multiplex cinema chain, with high quality compression solutions that will enable CGV to show World Cup action in 3D – the first live event ever to be shown in 3D in digital cinemas in the country.

South Korean football fans will be able to watch World Cup action in 3D at 50 cinema screens across the country using 3D glasses. Ericsson has supplied CGV with its EN8090 MPEG-4 AVC HD encoder and RX1290 receiver solutions, with video being distributed over an LG Telecom fibre network.

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