Advanced Television

SeeSaw captures 0.5% of VOD market

June 16, 2010

VOD platform SeeSaw has yet to make a significant impact in the UK, reaching less than 1 per cent of the VOD market, according to figures released by UKOM.

The VOD platform, created from the remnants of Project Kangaroo, launched in February and currently offers over 3,000 hours of programming. However, the first official figures for the platform shows it only attracted 200,000 users, accounting for 0.51 per cent of the VOD market.

According to April’s UKOM figures, SeeSaw is behind ITV Player that has 3 per cent of the market and 1.3 million viewers and 4OD that has 4 per cent of the market and 1.4 million users. In contrast, Google-owned YouTube is now the seventh-biggest site in the UK overtaking Amazon and Microsoft for the first time this month.

YouTube, which shows long-form content from Channel 4 and Five, accounts for 45 per cent of the VoD market, attracting 17 million users followed by BBC’s iPlayer at 17 per cent with 6.6 million users and MSN Video at 5 per cent with 1.8 million users.

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