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UK consumers ‘unlikely to buy 3D TV’

August 26, 2010

UK consumers ‘unlikely to buy 3D TV’


Just two per cent of UK consumers are planning on purchasing a 3D television over the next 12 months, according to research by Deloitte.

Those aged between 25 and 34 were the most likely to say they were planning to buy a set, with five per cent saying they would invest in a set over the next 12 months.  Britons over the age of 45 were least likely to be planning to purchase a 3D TV set in the foreseeable future, with only one per cent saying they would.

However, the research found that UK consumers across the board, had little interest in investing in any type of new TV products or services, including internet connected TVs and personal video recorders (such as Sky+ or Virgin).

HD and flat screen TVs were the products and services that most consumers were willing to invest in, with seven per cent of those polled saying they would invest in both types of TV technology over the next year.

Paul Lee, Deloitte’s media director, said: “It is remarkable how conservative people’s predictions for their own technology spending habits over the coming year were. They didn’t have to commit to buying anything during the research and yet still predicted very little spend on TV products moving forward. Belts have tightened after the economic downturn and with little understanding of what lies ahead, consumers are still being cautious.”

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