Finland’s largest cable TV operator DNA has revealed plans to bring HDTV to 1.5 million Finnish homes by 2011, with availability in the largest Finnish cities already by the year-end. A deal with Ericsson will enable DNA will make the HDTV experience available for 60 per cent of all Finnish digital terrestrial TV households by 2011.
Charlotta Sund, Head of Ericsson Baltic Sea noted statistics that suggested 35,000 – or 1.4 per cent – of Finnish households ordered HD channels in 2009. “Considering that 1.4 per cent will grow to 60 per cent within a two year period says quite a lot about the great growth potential of the HDTV market. That’s why we’ve invested so much in TV-related technology and services,” she said
Pekka Väisänen, Vice president, Consumer Business, at DNA also noted survey findings that indicated that a majority of the Finnish population, 69 per cent, wanted to watch movies in high definition and in the age group 15 to 19, the number was even higher: 89 per cent. “There’s no doubt that HDTV is the future,” he concluded.