Advanced Television

MTV goes FTA in Spain

September 16, 2010

From David Del Valle in Madrid

MTV Spain is pulling out of the pay-TV market and making its debut in on DTT as a free-to-air channel following the deal between Viacom and Spanish media group Vocento.

It is the first time MTV Spain is distributed free-to-air as since its launch 10 years ago the channel was only available on pay-TV (satellite, cable or IPTV)

Now the channel will compete with the main FTA networks in Spain with programmes like US shows The Hard Times of RJ Berger, 10 Things I Hate About You, Cougar Town and Southpark.

The channel will be focused on four main areas: series, docusoaps such as US imports 16&Pregnant and Teen Mom, in-house production and music.

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Categories: Articles, Broadcast, Content, DTT/DSO, Pay TV