The entry of 3D into the home “isn’t the second coming of HD, and if you say it will have the speed of adoption that HD had, I’m not buying that” Chase Carey president, deputy chairman and COO of News Corp has told a Hollywood audience.
Carey predicts that 3D-TV will grow to occupy only a niche role in the future home-entertainment landscape, confined to viewing of primarily sports and movies. “I don’t think you’ll pop home and watch 8 o’clock TV with 3D glasses on. The (adoption) will be somewhat different than HD. That was a situation where, if you had two other networks doing it, you didn’t want to be left out.”
In terms of emerging digital technologies, Carey was more bullish on Apple’s iPad, calling it the first mobile device to effectively channel traditional media. “It makes a book feel like a book, and a TV show feel like a TV show”, Carey said.