ATVOD takes over VOD rules
September 20, 2010
Ofcom has officially handed responsibility for the regulation of editorial content of video-on-demand services to the Association for Television on Demand. Ofcom first designated ATVOD as co-regulator for on-demand editorial content in March.
Last month the independent regulator revealed it would jointly regulate the VOD ad market with the Advertising Standards Authority once new codes from the Committee of Advertising Practice come into effect. This means any complaints lodged against either advertising or editorial content of VOD services will go directly to the ASA and ATVOD respectively, with Ofcom overseeing both.