FourthWall Media the media company driving a creative revolution in interactive TV, has announced a solution to bring safe and easy payments to TV. In an agreement with PayPal, a leader in online payments, FourthWall’s solution will make it possible for cable operators to deploy applications on their EBIF platforms to allow for consumers to access their digital wallet for T-commerce payment.
FourthWall says its TV Buy Button combines a wealth of interactive TV (ITV) experiences, ranging from in-depth set-top box platform technology to numerous programming and advertising widgets, in broad deployment. FourthWall Media’s TV Buy Button is powered by PayPal X, which provides developers the tools needed to change the future of payments. The marriage of television viewers and online payments through FourthWall Media and PayPal means access to the $30 trillion global payments market and significant revenue growth opportunities for all those in the TV delivery value chain.
“FourthWall’s TV Buy Button is a great example of what the future of payments looks like,” said Osama Bedier, PayPal’s VP of platform, mobile and new ventures. “With PayPal X, FourthWall had the tools it needed to bring frictionless payment to television. Shopping directly from TVs with just the click of a button will revolutionise the entertainment industry and experience, and PayPal is pleased to be part of that.