Red Bee Media has entered into a partnership with ITV to store, enhance and deliver content to platforms including ITV Broadcasting, Amazon, BT Vision, iTunes, ITV.com and Virgin Media. Each week the company will ingest 240 hours of broadcast quality programming and transcode over 1500 hours of ITV content into multiple VOD and catch up TV platform formats for delivery and distribution in the UK and around the world.
The Red Bee chief executive, Bill Patrizio, said the move will save ITV time and money. “We will also manage ITV’s entire library, which is over 10,000 hours of programmes. We believe we have the credentials and leading edge thinking to make sure ITV keeps pace with the rapidly changing world of video on demand and catchup,” he added.