Sonic completes DivX acquisition
October 11, 2010
Sonic Solutions has completed the acquisition of DivX. The addition of DivX brings widely deployed digital media technologies, an embedded CE footprint of over 300 million devices, a strong consumer brand, and a global market presence to Sonic’s expanding position as a supplier of services and technologies for the distribution of video content over the Internet.
“The acquisition of DivX accelerates our vision to make accessing entertainment over the Internet directly from home and mobile devices as pervasive as physical disc consumption is today,” said David Habiger, President and CEO of the combined company. “With DivX, we instantly add hundreds of millions of consumer electronics devices to our footprint; make it faster and more efficient for device manufacturers, retailers, and Studios to launch digital services; and increase our global reach, particularly in the European market.”