Apple and Google will claim a significant part of the German TV business in the next few years, according to a study by Booz & Company.
“Until 2015, about 30 per cent of the total revenues in the German TV and video ecosystem will go to competitors from the new media sector,” forecast the experts.
At the same time, the total volume of the business will only increase from E104 billion last year to E115 billion in 2015, resulting in a fierce redistribution battle. Booz says the new competition is seen as the reason for the cooperation of ProSiebenSat.1 and RTL to create an open TV platform for the internet.
Meanwhile, this supposed threat to revenue hasn’t discouraged those entering the TV channel market. The number of private TV channels in Germany has further increased with the Commission for the Evaluation of the Media Concentration (KEK) announcing that in July 2009 135 private German language channels with a national licenses have been on air nationwide.
In 2006, there were 112 channels; in 2003 the number was just 66.
RTL Group has reached an average market share of 25.2 per cent in 2009, followed by ProSiebenSat.1 with a share of 22 per cent. The market share of all public broadcasters amounts to 42.9 per cent in total.