Hulu should more than double revenue this year to $240 million, its chief executive Jason Kilar has said, as rumours of an IPO grow. Kilar said Hulu delivered videos to 30 million viewers in the past month and has more than 235 content partners.

Launched three years ago, Hulu is now the second-largest Web video service behind Google’s YouTube. All of the top 25 US advertisers now run spots on Hulu’s site. Last year Hulu posted revenue of $108 million, so this year’s projected $240 million would represent a jump of nearly 125 per cent.

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