Spanish pay-TV spend feels squeeze
November 17, 2010
From David Del Valle in Madrid
Spaniards increasingly spend less on pay TV. In the first half of the year, pay-TV consumption fell by 14.4 per cent with an average monthly expenditure per family of €28, €2.4 lower than the same period last year, according to a report from the National Observatory of Telecommunications and Information Society (ONTSI).
The total expenditure in pay TV dropped to €261 million with cuts of E39 million in subscription fees and E9 million in pay-per-view. Spaniards spent 54.3 per cent of the total pay-TV expenditure on satellite pay TV (against a percentage of 57.4 the same period last year), 29 per cent on cable (26.2 per cent last year) and 16.7 per cent on IPTV (16.3 per cent last year).
IPTV grew by 15,000 homes reaching 1 million homes whereas cable stood at 1.5 million homes and digital satellite reached 1,074,000, after lossing 75,000 and 211,000, respectively. Around 21.3 per cent Spanish homes have pay-TV representing 3.6 million households, according to the report.