Chellomedia’s Digital Media Centre (DMC) in Amsterdam is marking its 10th anniversary of operations by revealing that it is to be renamed Chello DMC, reflecting the greater role it is set to play within Chellomedia. Built and launched 10 years ago to encode and distribute content digitally across Europe, the DMC has been at the forefront of a decade of technological change and innovation.
The rebranding and realignment is part of a new initiative within Chellomedia in which the provider of channel playout services, TV distribution and content delivery to new media applications will play a more significant international role for the group, in close collaboration with its broadcast facilities in Budapest (part of Chello Central Europe) and Barcelona (Chello Multicanal).
This is aimed at defining long-term technology solutions and ensuring that expertise is shared to provide the best quality services to channel customers. The new approach is designed to allow the group to coordinate capital expenditure efficiently and share specialist knowledge and expertise as regions move to introduce HD, 3D and VoD.
The DMC delivers play out for 60 channels, runs ‘tapeless’ broadcast operations, is a major supplier of VOD content and delivers both HD and 3D content and enhanced services to advanced networks and channels across Europe.
Robin Kroes, VP Commercial, Operations and Corporate Development at Chello DMC said the operation looked forward to playing a pivotal role in enhanced TV services.