Cogeco trials addressable TV ads
December 7, 2010
Canada’s Cogeco Cable has entered into agreements with INVIDI Technologies and Channel Zero to trial the INVIDI Advatar addressable targeted advertising system with TV broadcaster CHCH.
The Advatar system enables television advertisers to deliver tailored messaging to individual households during a commercial break. This technology uses public domain demographic information to accurately pinpoint consumer needs and interests, enhancing the relevance of advertising commercials to unique viewers.
“Traditionally, the television advertising landscape has allowed marketers to deliver their message to a mass audience, but now with INVIDI’s addressable advertising platform, TV is transformed into a consumer-engaging medium that offers advertisers targeted marketing opportunities and viewers something they really want to watch during commercial breaks,” said Ron Perrotta, Vice President, Marketing and Strategic Planning for Cogeco.