BSkyB is closing its music subscription service Sky Songs after it failed to gain any traction with consumers. Launched in October 2009 it offered unlimited music streaming for £6.49 a month (€7.67), later reduced to £4.99 but it failed to make any impact on a market dominated subscription services like Spotify and track sales service iTunes.
Sky said: “We’ve taken the difficult decision to close Sky Songs. Although we’re extremely proud of the service we built and the experience it offers, we just didn’t see the consumer demand we’d hoped for. As Sky Songs demonstrates, we’re a business that takes risks and innovates, but at the same time we’re pragmatic and act decisively when a new venture isn’t working out.”
Sky sent an email to customers notifying them of the closure and has cancelled customers’ payments, they will be able to continue using the service until February next year.