An Accenture survey predicts that buying rates of 3DTVs are expected to rise 500 per cent in 2011.
The annual survey focused on usage and spending on 19 different consumer electronics technologies among more than 8,000 consumers in eight countries in both emerging markets and developed economies: Brazil, China, India, Russia, France, Germany, Japan and the US.
Unlike purchases of PCs (down 39 per cent) and mobile phones (down 56 per cent), purchase rates of 3D TVs are expected to grow this year at the fastest rate of all 19 technologies included in the survey. As consumer electronics companies consider ways to increase demand for 3D TVs, price emerged as the biggest lever for driving greater interest in this new technology product.
According to the survey, 57 per cent of respondents said they would be more inclined to buy a 3D TV if the price were within their budget. Other factors respondents said would make them more inclined to buy a 3D TV included having greater availability of 3D content and not having to wear 3D glasses.