Advanced Television

Research: Users seek high-quality streaming content from connected devices

January 6, 2011

A Strategy Analytics Digital Home Observatory report which evaluated connected media players, has found that consumers are most concerned with high-quality streaming capabilities as well as the total number of content and services available to them. This study covered the usability and usefulness of Roku XDS, Google TV, Apple TV and Boxee.

Participants felt that the overall navigation of the Roku XDS was simple, but lacked content. The integration of both the web and broadcast TV content provided by Google TV offered better options for content consumption. The menu system of Apple TV was perceived to provide a superior navigation approach, while the dual-sided full QWERTY controller Boxee offered was considered the most appropriate type of digital media player remote.

“Digital media players should prioritise TV programme and movie content delivery, as these are considered imperatives by our study participants,” commented Christopher Dodge, Senior Analyst in the Strategy Analytics Digital Home Observatory.

Kevin Nolan, Vice President in the Strategy Analytics User Experience Practice, said, “For these participants, the audiovisual quality of digital media is the most important factor in providing a superior viewing experience”.

Categories: Articles, Connected TV, Consumer Behaviour, OTT, Research