Advanced Television

Sony, Discovery and IMAX form 3Net

January 6, 2011

The joint venture of Sony, Discovery Communications and IMAX has unveiled the official brand and logo for the first 24/7 fully programmed, general entertainment 3D television network in the US. Known as 3net, the channel will feature a library of native 3D television content and is expected to launch in the US early this year.

Tom Cosgrove, 3net’s President and CEO, has confirmed a slate of key original series and partner programme acquisitions designed to further bolster the network’s unprecedented line-up of native 3D content. The programmes will join the series, programmes and theatricals previously announced by the network.

“3net is a critical component of the growth of 3D, as it will deliver a rich array of immersive, high-quality programming directly to consumers,” said Sir Howard Stringer, Chairman, CEO and President, Sony Corporation. “In a year when 3D becomes more personal, Sony, Discovery Communications and IMAX are dedicated to bringing great 3D television experiences into consumers’ homes. Our groundbreaking vision – creation of the pre-eminent 3D television destination – will soon become a reality.”

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