Advanced Television

Fitness on Fetch

January 21, 2011

IP Vision has revealed that leading health and fitness channel Fitness TV is the latest addition to its FetchTV platform, the UK’s first commercial hybrid OTT/IPTV service for consumers.

Fitness TV is available immediately to FetchTV viewers for just £1.99 per month as well as via pay-per-view on demand.

Fitness TV is the UK’s first dedicated health and fitness TV channel and features an ever-changing timetable of workouts from some of the UK’s top fitness instructors, as well as general programmes offering health and nutrition tips. It offers a wide array of content for people across the spectrum in terms of ability, from exercise ideas for people with limited mobility to compelling documentaries profiling elite athletes who share their life stories and training regimes.

Tim Morrison, Chairman of TV Worx, the broadcasting group that acquired Fitness TV in August 2010, commented: “We are eager to offer our programming to the widest possible audience and our agreement with FetchTV is an important part of fulfilling that ambition. FetchTV is a real trailblazer in the UK digital TV scene, with a fast-growing audience base, and we are excited to be working with such an innovative and dynamic player.”

Categories: Articles, Content, OTT, OTT, Premium, VOD