Advanced Television

Research: Tablet shipments to rise 12x by 2015

February 7, 2011

Global shipments of tablets are set to rise to 242.3 million units in 2015, up by a factor of more than 12 from 2010, according to research from IHS iSuppli.

Media tablet shipments will grow to more than 202 million units in 2015, up from 17.4 million in 2010. Shipments of PC-type tablets—i.e., tablets that have full PC functionality implemented via PC operating systems—will climb to 39.3 million units in 2015, up from 2.3 million in 2010.

Total shipments of tablets will amount to 242.3 million units in 2015, up from the newly finalized IHS iSuppli estimate of 19.7 million in 2010.
“The remarkable expansion of the tablet market from 2010 to 2015 will be driven by three successive waves of growth,” said Rhoda Alexander, director of monitor research at IHS. “The first wave, which is hitting in 2010 and 2011, was created by the arrival of the iPad and the ensuing tsunami of demand for the device. The second wave, arriving in 2011 and 2012, will be propelled by a deluge of iPad competitors, particularly Android-based models. The third wave, which will turn up in 2013, will consist of a flood of models based on the Windows operating system that will expand the reach of tablets into traditional computer markets.”

While the iPad will lead annual tablet shipments through 2012, the increasing strength of media-tablet rivals combined with the advent of PC-type platforms will cause Apple to lose its majority of total unit shipments starting in 2013.

Categories: Articles, Equipment, Mobile, Portable Media, Research