Advanced Television

Sky completes digital roster with agency partners

February 14, 2011

Sky has finalised its digital marketing roster with confirmation of newly appointed agencies in both creative and paid search. The appointments follow a comprehensive review of agency support across all digital disciplines.

The roster for the creative account is made up of three incumbents – Digital and Direct, WCRS & Co and Brothers & Sisters – and two agencies who have not previously worked with Sky, Elvis Communications and 20:20.

Meanwhile, Efficient Frontier, the global performance marketing company, will be responsible for paid search marketing activity.

At the end of last year, Sky announced that Mediacom would be handling Strategy & Display, Jam – part of Engine – would be looking after the social media brief, Affiliate Window would be taking care of Affiliate Marketing and SEO would be handled by Greenlight.

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