Eutelsat secures Mediaset ASO transponder deal
February 16, 2011
Elettronica Industriale, the network operator of Italy’s Mediaset Group, and satellite operator Eutelsat Communications have agreed a 12-year contract for capacity at the HOT BIRD video neighbourhood.
The new contract for one transponder further consolidates a 20-year relationship between the two companies, increasing Mediaset’s HOT BIRD resources to five transponders. It will support Italy’s nationwide transition into a fully digital broadcasting environment, particularly addressing Mediaset’s requirement to deliver channels to its network of Digital Terrestrial Television (DTT) transmitters.
Andrew Wallace, Eutelsat’s Chief Commercial Officer, said the deal underscored the extent to which satellites were integrated by broadcasting groups as a key platform for effective content delivery.