Advanced Television

Research: 1bn connected devices by 2015

February 21, 2011

In 2010, there was a rapid shift toward consumer electronics (CE) devices with networking and web content capabilities. Connected devices are expected to grow exponentially over the next five years.  By 2015, In-Stat predicts there will be 1 billion web-enabled, stationary CE devices in operation worldwide.

“Smart TVs and Blu-ray players (that support online apps) will constitute over 50 per cent of all web-enabled CE device shipments worldwide in 2015,” says Keith Nissen, Principal Analyst.  “North America and Europe will remain the primary regional markets for web-enabled, stationary CE devices.  Over the next five years, both the North American and European markets will exhibit a 23 per cent CAGR and will account for nearly 70 per cent of the global market.”

Research findings include:
– The popularity of over-the-top (OTT) video is creating interest in enhancing the IP video capabilities of cable, satellite, and IPTV STBs.  This is creating a growing market for hybrid STBs.
– The vast majority of Blu-ray disc players and recorders shipped will be both network-enabled and web-enabled devices.
– The Asia/Pacific region will favor mobile CE devices over stationary devices but will still show a 20 per cent CAGR in web-enabled stationary devices over the forecast period.
– There are many different TV application platforms.  Yahoo! Widgets is the major TV app platform in the industry, though Sony, Samsung, and others have developed their own proprietary platforms.   Look for Google TV’s App Store and the Apple TV Apps store to shake things up.

Categories: Articles, Connected TV, Equipment, Markets, Portable Media, Research